03 / Service
Ecommerce
The catalogue grew and now the shop page takes eleven seconds on a phone. Or the products load fine and people still stop at the payment screen, in the same place every time.
Definition
A store people can actually buy from on a phone. The work follows the path from landing on a product to paying for it, and fixes the places on that path that are quietly losing you sales.
Fit
You are probably in the right place if:
- A store that has outgrown whatever it was built on.
- Anyone watching people reach the payment screen and leave.
- A business selling well somewhere else that wants its own shop.
- A store nobody dares update in case it breaks.
Scope
- Catalogue structure: categories, options and filtering that stay fast
- Product and category page work
- A field by field review of checkout, against where people actually drop out
- Payment and delivery set up and tested with real transactions
- Speed work on the catalogue pages, which are always the slow ones
- Order, stock and email notifications tested before launch
Sequence
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01
Find where people leave
It is usually one screen, and usually not the one people assume.
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02
Fix the catalogue
Structure and images first. Most slow stores are slow because the photographs are enormous and the shop page tries to load the whole catalogue at once.
-
03
Rebuild the path to payment
Product page, basket, checkout. Fewer fields, clearer costs, no surprises after the pay button.
-
04
Test with real money
Live transactions, refunds, declined cards, stock counts and every email the store sends, before it is anyone else's problem.
Effort
What actually moves the number.
The honest answer to what it costs is that it depends on these. Read them and you will know roughly where your job sits before anyone quotes you anything.
- Catalogue size and shape
- Three hundred simple products is easier than forty products with six options each.
- How the product data arrives
- A clean export imports quickly. A messy spreadsheet is a data job before it is a web job.
- What it has to connect to
- Accounting, delivery labels, stock systems and subscriptions each carry their own testing.
- Whether it is a move
- Coming from another platform means orders, customers and addresses come too, and each needs checking.
FAQ
Why WooCommerce rather than a monthly platform?
Because you keep the customer list and the store is not rented. Hosted platforms are genuinely easier to start on, and if a monthly fee suits you they are a fair answer. If you want the data to be yours, WooCommerce is.
My store is already slow. Can that be fixed without a rebuild?
Often yes. Image handling, a limit on what each page loads, and a hosting move fix a surprising amount. Worth measuring first, and the free check is the place to start.
Can you work on my store without breaking it?
Yes. Changes are made and tested on a private copy, then put live in one step. Nothing is edited on the running store.
Next
Tell us what is wrong with it.
The quote form arrives with ecommerce already selected. It starts with the site rather than with you, so the first step costs you nothing.